giving the gift of photographic memories


  AUS 1800 583 768

  NZ    0800 583 768

COVID-19 Update 

Heartfelt currently has photographers to provide Heartfelt sessions. Please check with your area representative in Australia or New Zealand.

Heartfelt's commitment to giving the gift of photographic memories will never change.

We are working hard to continue to provide this service but understandably, it’s a difficult process and the goalposts are moving frequently. If a Heartfelt photographer is unable to attend a session or the hospital procedures limit photographer access, we can still assist. 

We have created a downloadable photographic tips sheet for hospital staff (and parents) to help them take better photos, and a form with instructions on how to send the photos to Heartfelt for processing. 

We can provide Heartfelt Photographers to process the images and families will receive their images in our beautiful Heartfelt packs.

To date we have:

  • provided our photographers with training regarding protecting themselves and others from transmission of COVID-19.
  • provided our photographers with upgraded cleaning and hygiene protocols to manage their own wellbeing and that of the families we service and the hospital staff that we might come in contact with. developed a detailed questionnaire for hospitals about the availability of personal protective equipment, training and other increased precautions to protect the photographers, families we serve and hospital staff. Photographers will be required to fully comply with these protocols.
  • worked closely with some major hospitals regarding guidance around enhanced procedures to minimise the risk of transmission, and
  • asked our photographers to ‘opt-in’ to continue offering the Heartfelt service during this period.

We will, wherever possible, continue this service while we can continue to do so in a safe and responsible manner, based on medical advice.

As you can imagine we have a considerably reduced pool of members available for shoots and so we request your patience and understanding if we are unable to provide a photographer to a session request.

Please call 1800 583 768, which will divert to the most appropriate area representative who will manage your request. Please remember that all photographers and area coordinators operate in a volunteer capacity.

Processing requests

Where we cannot provide a photographer on site, we are offering to process photographs that are taken by the family or medical staff. 

We have prepared a reference document containing tips about taking easy but beautiful shots of the family and baby. You can access this guide here.

Please contact the area representative for your particular state/area (contact details listed below) on how to send through photographs for processing. We can offer to process up to 30 images, and will provide you with access to a private, online gallery with the processed images as well as a package containing 20 prints and a USB of the digital images.  

We have an instruction sheet on how to send photos that the staff or family have taken. You can access the sheet 
here.

Note: It is important that the photographs you take are at the highest possible size/resolution and are sent at the largest size possible.

Retouching requests

If you have images you or the hospital staff have taken, and your baby needs retouching due to skin damage etc, we have talented retouchers who can work with an image to create a memory. The process takes several weeks, but please contact our retouching manager. Ideally choose two or three of your favourite images and send them to us in the highest resolution possible. This service is also free. 

Please contact our retouching coordinator at retouching@heartfelt.org.au to arrange for this service.



Heartfelt : giving the gift of photographic memories  is endorsed as a Deductible Gift Recipient (DGR) from 01 Jul 2014. It is covered by Item 1 of the table in section 30-15 of the Income TaxAssessment Act 1997.


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